How do you substantiate the near-indescribable nature of one of the most famous and resilient fishing rods in the world? Through spousal quarrels of course. This TV campaign for the Ugly Stik® brand fishing rod uses a mixture of humor and domestic turmoil to substantiate Ugly Stik’s® reputation as being the toughest fishing rod on the market today.

Uglystik Print


creative direction | Jim Sykora, Ray Sturdivant      Art direction & design | Jason Heatherly     copywriting |  Lindsey Siler, Chris Shafer, Jim Sykora      Production | Zoic      Directed by |  Ericson Core