Utilizing new packaging illustration in our art direction, billboards, point of sale material, digital assets and online videos, there was now a unifying messaging connecting consumers with ZiegenBock at retail. The campaign videos leveraged some of Texas’s tallest tales to star alongside it’s most legendary beer. The campaign received 57,000 impressions per week with another 5mm impressions through our Texas artist’s Spotify playlist.
Creative Direction, Art Direction & Copywriting | Jason Heatherly Illustration | Elliot Park Animation & Production| Reel FX
Creative Direction, Art Direction & Design | Jason Heatherly Copywriting | Jason Heatherly, Greg Overhuls Illustration | Elliot Park
Photograph by Dan Joyce
TRAVELIN' TEXAS TALES
To continue the tale, we recruited a few of the state’s top photographers & influencers to travel to some of the most iconic Texas landmarks in a ZiegenBock wrapped Jeep to capture the heart of what it means to be a Texan, and create a few tall tales of their own. The tour capured media coverage and the attention of our desired market through content promoted across multiple social platforms, as well as on ZiegenBock's website.
Creative Direction | Jason Heatherly Art Direction | Rico DeLeon Copywriting | Greg Overhuls
Photography & Influencers | Rico DeLeon, Tyler Sharp, Matthew Yarnell, Dan Joyce, William Wood, Cory Tran, Justin Borja
Creative Direction | Jason Heatherly Art Direction, Design | Tyler Akelbein, Ky Lewis Copywriting | Greg Overhuls Illustration | Elliot Park
MUSIC TO OUR BEERS
The campaign culminated in a concert in Houston Texas called ZiegFest where our activation lead to 20,000 cans sampled and countless shares on social media.