Utilizing new packaging illustration in our art direction, billboards, point of sale material, digital assets and online videos, there was now a unifying messaging connecting consumers with ZiegenBock at retail. The campaign videos leveraged some of Texas’s tallest tales to star alongside it’s most legendary beer. The campaign received 57,000 impressions per week with another 5mm impressions through our Texas artist’s Spotify playlist.

Creative Direction, Art Direction & Copywriting  |  Jason Heatherly          Illustration  |  Elliot Park         Animation & Production|  Reel FX



Creative Direction, Art Direction & Design  |  Jason Heatherly         Copywriting  |  Jason Heatherly, Greg Overhuls          Illustration  |  Elliot Park     

Photography | Dan Joyce

 Photograph by Dan Joyce


To continue the tale, we recruited a few of the state’s top photographers & influencers to travel to some of the most iconic Texas landmarks in a ZiegenBock wrapped Jeep to capture the heart of what it means to be a Texan, and create a few tall tales of their own. The tour capured media coverage and the attention of our desired market through content promoted across multiple social platforms, as well as on ZiegenBock's website.

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Creative Direction | Jason Heatherly      Art Direction  |  Rico DeLeon    Copywriting | Greg Overhuls  

 Photography & Influencers  |  Rico DeLeon, Tyler Sharp, Matthew Yarnell, Dan Joyce, William Wood, Cory Tran, Justin Borja

Creative Direction   |  Jason Heatherly         Art Direction, Design  |  Tyler Akelbein, Ky Lewis        Copywriting  |  Greg Overhuls          Illustration  |  Elliot Park    



The campaign culminated in a concert in Houston Texas called ZiegFest where our activation lead to 20,000 cans sampled and countless shares on social media.



Creative Direction   |  Jason Heatherly       Art Direction  |  Ky Lewis         Copywriting  |  Greg Overhuls          Production  |  Kinomac        Photography, Influencer  |  William Geoffrey


ZiegenBock’s 2016 campaign told a new story for the brand that was anything but a tall tale. Programmatic ads delivered over 30 million impressions while the point of sale material and out of home campaign helped achieve a 22% lift in features and a 45% improvement at retail. ZiegenBock set out to write it's place in the Texas market, but what they got was way bigger. Which only makes sense; everything is bigger in Texas.

Agency  |  The Infinite Agency